![](https://www.ohlalarp.com/wp-content/uploads/2019/06/Acqua-di-Parma2.jpg)
Launch of Acqua di Parma
Client
![1 - Acqua Di Parma 1 - Acqua Di Parma](https://ohlalarp.com/wp-content/uploads/2019/06/1-Acqua-Di-Parma-122x150.png)
Goals
Media launch and development of the brand in France from 2001 to 2017 and its gradual recognition, while respecting the high-end luxury image and the uniqueness of its products
Activation
Press Relations Beauty and Art of Living - Launch of Perfumes - Events (Italian Embassy) - Public Relations - Press Trips - Launch of the Parisian boutique)
Results
A dramatic increase in the Kantar Editorial Survey's ranking of brands