Launch of Melvita
Media launch and development of the first organic cosmetics brand in 2001 and the Bio Ecocert brand which was cofounded by the President.
To gradually build up a growing recognition and position itself as the number 1 brand in the market for Certified Organic companies.
Publicity of their shops in Paris (with spa).
Press Relations Beauty and Art of Living - Events - Public Relations - PR Strategic Action Plan for Product Launches - Product Event Seeding - Press Trips - Event Organisation.
600 media articles per year / 1st non-advertising brand in the Kantar Editorial Ranking.